Panasonic Air Conditioning Campaign

We all know Kiwis love talking about the weather. To highlight this national obsession, the character Ray Morningside was created – an ex-weather presenter who is on a crusade to stop the weather waffle and free people from their weather obsession. After fitting a Panasonic air conditioning unit in his home, Ray realised he no longer needed to obsess about the weather as he was now in complete control of his environment.

Johnny Brough was cast as Ray and Director Nigel Goodridge of the Downlow Project was brought onboard to create the TVC. I developed the correlating microsite, social assets, aswell as the OOH advertising artwork. 

Client

Panasonic
New Zealand

Role

Senior Designer
Lemonade Design

Deliverables

Concept TVC,
Social, OOH Advertising